Maisie Skidmore is a writer and editorial director whose work explores fashion, art, design, and their intersection in contemporary culture.
She collaborates with brands and cultural institutions to define tone of voice, create materials, and commission cohesive, impactful content.
Maisie writes and edits books, features, interviews, and essays. She is the author of Look good, feel good, play good: Nike apparel (Phaidon, 2024), a review of women’s sportswear, and Us & Our Planet: This is How We Live (Phaidon, 2021) an exploration of design for a sustainable life. She works closely with publishers to produce books, apparel and other objects.
Her writing about fashion, photography, art and design has been published by AnOther Magazine, Apartamento, British Journal of Photography, Dazed, ELLE, Riposte, T: The New York Times Style Magazine and Wallpaper*, among others, and she has hosted talks, Q&As and panel discussions for Barbican, Browns, The Photographers’ Gallery, and more. She was previously digital editor at AnOther Magazine, and has also held roles as contributing editor at Apartamento and editor at Noon.
Maisie is based in London, UK. To see her portfolio or discuss a potential project, send her an email at maisieskidmore@gmail.com.
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1. Look good, feel good, play good: Nike apparel, (Phaidon, 2024), Author
This is a book about Nike sportswear and what it means to women. The garments women wear, and why they wear them. It’s about athletes, from the elite to the aspiring amateur, running marathons or running errands. It’s about the spaces we perform in, and the way we use clothing to do it: from the field and the fitness studio to the online world and the street outside.
Featuring interviews with Dina Asher-Smith, Scout Bassett, Joan Benoit Samuelson, Sue Bird, Deyna Castellanos, Chandra Cheeseborough, Anna Cockrell, Shelly-Ann Fraser-Pryce, Kirsty Godso, Xochilt Hoover, Rayssa Leal, Tatyana McFadden, Naomi Osaka, Megan Rapinoe, Sha’Carri Richardson, Caster Semenya, and Dawn Staley.
Featuring essays by Dal Chodha, Samantha N. Sheppard, Heather Radke, Michelle Millar Fisher, Natalie E. Wright.
Author: Maisie Skidmore
Designed: Scheffe Shields
Published: Phaidon
On sale: December 10, 2024
2. Us & Our Planet: This is How We Live, (Phaidon, 2022), Author
Ever since the 1950s, IKEA retailers have visited homes all over the world to find out more about how we live. Inspired by this approach, I worked with IKEA and Phaidon to conceptualise, commission and edit a book that explores the greatest challenge of our generation – living sustainably – through the lives of activists, artists, athletes, entrepreneurs and many more. In the book, we visit homes, workplaces and shared spaces from Mexico to Moscow, Bali to Beirut to find useful, practical ways we can all improve how we live, and lessen our impact on the planet.
Featuring photography by: Sahil Babbar, Matthew Donaldson, Takashi Homma, Ari Marcopoulos, Mo Mfinanga, Awuor Onyango, Georgui Pinkhassov, Barbara Probst, Pia Riverola, Casper Sejersen and Hugo Yu.
Featuring interviews by: Jade George, Brianna Holt, Joanna Kawecki, Gautami Reddy, Liv Siddall, Bendana Tewari, Haydée Touitou and Daisy Woodward.
Author: Maisie Skidmore
Designed: PJADAD
Publisher: Phaidon
Released: April 2022